This is the logo you may be soon looking at whenever you point your browser to yahoo.com
The Internet giant have not yet made an official announcement about any change on their identity, but a TechCrunch reader was asked to give a feedback on a new Yahoo! logo while answering an online survey.
Besides the change of color from purple to a deep blue, which actually still has a lot of purple in it, the most noticeable feature change is the choice for a sans-serif type giving a much more “vertical” look to the new brand. I can’t say that I don’t like it, because the new brand does appeal to me, but letting the Yahoo! serifs go is quite a shame; and they have such a well established identity that I think the great majority of users will miss the old version.
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