Tips February 27, 2012 7:33 pm

What Makes a Good Logo?

Logo one of the most important pieces in marketing place through which a company is recognized. Therefore, logo should be good and unique in itself as it has to represent your company. Whether your logo is on TV screen, billboard or on any other thing, it should have ability to leave a sound impact over the minds of the people.

If we talk about the things that make a good logo, there will be a sea of images but here are just few of them to describe that what are the things that can help to have an attractive logo?

  •  It should be simple:

Logo of company or a brand should never be too much complex. It will not have a sound impact in the market as it will have lost its impression in its first look. If we see that what the qualities of a successful logo are, the very first thing will be its simplicity with authenticity. Different types of symbols can be added with the text to make it clearer but it should never be long or complex.

  • Versatility:

A logo must be simple but with versatility in it. You can take help of different types of after effects as logos can also be created with the help of adobe after effects. When you are supposed to display it on billboard or TV, have a test of your logo in few colors. Vector art plays a very important role to create logo. You can take help of this art for this purpose.

  • Brand is must in your logo:

Your logo should be appropriate and it must have your brand in it. Just make sure that there is no misrepresentation in your logo about your brand or your company in any hidden form. Take more than one tests of your logo by different people because what one can see may be other may not have seen. Again and again test will do a great help to make the logo error free.

  • Colors:

Use attractive colors according to the brand. There should be clever use of colors and images as these are the colors also that leave first impression on the minds of the viewers.

These were some points that do a great favor for the people who want to have their logo for a brand or for company. At the last, check that your logo is on the accurate level on which you wanted to see it. Check it from different angles in big and small image. When you will be sure that your logo is ready, display it to the people through TV or billboard that you want.

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