Universities, from being temples of education, have now transformed into brand names. A university, now, is not merely responsible for imparting learning facilities to the students but it has to make a conscious effort to build a reputation in the education market. Yes, education is a big market and students go for only the best as they are making a future investment when they choose a particular university for completing their higher education. Therefore, universities are trying their best to attract the best of minds to their portals and this is where the online portals i.e. the university websites play a decisive role.
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