Sometimes the most appealing products are not those that are priced the most reasonably, but the ones whose packaging goes beyond functionality and crosses over to the artistic. Alberto Alessi said it best when he described his reason for his own aesthetic designs:
“More and more people buy objects for intellectual and spiritual nourishment. People do not buy my coffee makers, kettles and lemon squeezers because they need to make coffee, to boil water, or to squeeze lemons, but for other reasons.”
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