Like a business, it is also important for a design to perfectly fit into the target audience. Doing this can give the clients and the companies an assurance that the design can communicate effectively. There would be no clear direction in designing if you do not know to whom you are designing for. When targeting a market for a certain product or service, it is important for it to be specific so that the designers who will be working on their websites, brochures, posters, magazines and others will be effective.
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