Dieter Rams, a German industrial engineer, is one of the most influential designers of the 20th and 21st centuries. He is best known for his work with Braun consumer products.
Among them are the T3 pocket radio — on which the design of the Apple iPod was based — and the 606 universal shelving system.
One day, as the story goes, he asked himself, “Is my design good design?” His answer to that question gave rise to his famous ten principles. His ethos is the mantra of modern designers: Less and More.
These principles were born in the realm of industrial engineering, but can equally be applied to web design.
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